Customer Story

WHSmith

WHSmith is one of the UK’s most recognisable retail brands. In adopting Aerofoil Energy’s market-leading fridge shelf-edge technology, WHSmith is set to make transformative energy and carbon emissions savings, while significantly improving the retail experience for its customers.

"Fitting Aerofoils across our retail estate will make a major contribution to our corporate responsibility programme, most importantly by lowering our energy consumption and related emissions, also improving product quality and reducing waste"

- Claire Meehan - Head of Stores and Supply Chain Finance | WHSmith

Customer challenge

WHSmith have recognised the need to act now towards climate change, implementing a sustainability plan to a better society and cleaner environment. Helping WHSmith transforming the efficiency of its refrigerated estates plays a huge role in reducing their emissions overall, to become a net zero business by 2050.

Ignite Energy conceived and implemented successful trials of Aerofoils in several WHSmith stores in the UK, paving the way for the adoption of the technology into the retailer’s existing estate as well as within new cabinet orders going forward.